Black Malt Branding
July 26, 2011 § 4 Comments
This was a sick project that I got to work on with Matt Trigaux for an up and coming Philly Bar. I spent quite some time doing a little research on some old beer companies and their type treatments. I tried to get a solid balance of a rugged, trusted, and strong feeling for the logo treatment. I wanted a logo you’d love to rock on a tee shirt or beer coozie/huggie and not feel like an advertisement whore.
I came up with a few options and it was, then, narrowed down to the top two and finally, the one with the Caslon type treatment and the lightning bolt in the middle. A solid choice in my opinion, very classic feeling. They are set to open sometime in the next year and you can follow their progress on their twitter or their website. I hope to have some updates very soon with some more Black Malt collateral. Keep your eye out.