Work in Progress: Menu Madness

February 27, 2012 § Leave a comment

I usually don’t post things that I am in the middle of working on but there’s a first time for everything. I have been working with a client branding her restaurant called Hip City Veg for a few months now. It’s an all vegetarian fast food joint that is opening up in Rittenhouse sooner rather than later. She had first brought me on to design the logo and then reached out again to help out with the menu. I was more than pumped to take this on because the only other time that I had the chance to design a menu was in my undergrad days where you mock up one menu and then bull shit your way through a crit about how it works and why you chose this color or that color and it’s all fake. This was really exciting to know that people are actually going to be holding and interacting with these menus. So I wanted to make them as enticing as possible, something that screamed to be opened, that’s why I went for this gate fold jam. You usually don’t see things like this in fast food joints because 1. they’re expensive and 2. most people are looking to order and get out of there almost immediately. But I wanted to change that a bit. I wanted people to take time with this menu and pick what they REALLY wanted to eat. Anyway, this is just a mock up and I’m sure i’ll update the site once the real ones are out the door. Keep your eye out for this exciting new place, it’s going to be a really really beautiful place with some really good vegetarian food.

Also, over the weekend I found out that the B3Ar FRUIT sugar skull shirt that I designed a few months ago is now being sold at Zumiez all over the U.S. Check it out here  or pop into your local Zumiez to grab it. See if you can spot the little Nom Now logos on it ;).


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